TV Buying Guide

TV Buying Guide

This is a comprehensive Guide which will allow everyone to understand the specifications of a TV better to avoid marketing gimmicks, But if you want a  short crisp guideline just read following points and you will be fine

  1. Go for higher refresh rate on TVs , higher the better . 120 Hz is better than 60 Hz , this will make picture motion better in TVs , less blurriness and more smoothness
  2. Go for higher brightness number on TVs, higher the better.  Anything below 500 Nits should be avoided , brighter screen panels produce better color production , texture and HDR experience.
  3. Go for Ultra- HD Television and 55 Inch TV is perfect for indian content. Almost all UHD Tvs are equipped with Upscalers  , and an HD input is upscaled to look good upto on 55 inch tv screen size
  4. Go for at least 2 GB of RAM, if you are going for SMART tvs , else external media streaming device Like FireTV stick is always better investment.
  5. You cannot go wrong with Tier 1 brands like Sony ,Samsung , Sharp , LG and Toshiba but can go for Tier 2 brands likeTCL , Vizio ,Mi  and Vu TVs as well if above requirements are met.

The best TV , which has best hardware , great screen , superb refersh rate is Samsung 138 cm (55 Inches) Q Series 4K UHD QLED Smart TV QA55Q7FNAK (Black) (2018 model) for 1.49 lacs  and is available on amazon and the purchase link is


We are working hard to create such article would request you to like and share this article , also if you find this article useful and will end up buying a TV , please use the purchase link provided in this article , we will earn a small percentage of commission from your purchase and you will get better guides in future too , as it will keep us running this website

Our Recommended  TV :-

  • 65 Inch  ,  LG164 cm (65 Inches) 4K UHD LED Smart TV 65UK6360PTE (Brown) (2018 model)  for  1.09 Lacs INR  from Amazon
  • 55 Inch,   Sony Bravia 138 cm (55 Inches) 4K UHD LED Smart TV KD-55X7500F (Black) (2018 model) for 90k INR on amazon           it has among best sound quality one can expect .
  • 50 Inch,  Samsung 125 cm (50 Inches) Series 7 4K UHD LED Smart TV UA50NU7470 (Black) (2018 model) for 79K INR on amazon ,link is
  • 43 Inch,   LG 108 cm (43 Inches) 4K UHD LED Smart TV 43UK6780PTE (Black) (2018 model) has amazing sound and screen , the best TV for bedrooms is available for 48k on Amazon purchase link is

For budget and value for money,

consider this 65 inch TCL TV L65P2MUS (Gold) for 59k INR , it looks superb specially in dark rooms and has ultra smooth motion rate and true value for money. 4k Upscaler works better than most of the TVs , even better than some Tier  1 TVs

and this 55 inch JVC TV (LT-55N7105C)!2NNNN  for 39.9 K INR from flipkart , this TV has amazing sound and Picture quality for the price it is sold in India and you will be surprised from immersive experience from this TV. This has above 500 Nits of brightness , has decent content upscaler  with 2 GB Ram


What should a customer do ? A lower end model from top tier TV Brand or High End Model from Lesser known brands?

Tier 1 brands carry much more Prestige , Acceptable Picture quality and better services  even for lower end of TV model and Testing phase remain almost the same for all kind of models , so yes less worries post purchase  But Tier 2 brands like TCL , Vu can surprise you with top notch picture quality from their top end models for Eg.  Vu Quantum Pixelight LED TV (65HQ137) 65 Inch  is still among the best tv ever sold in india and  has 1000 Nits of peak brightness  with 100 Hz True Refresh Rate , it had really smooth motion with QLED Screen , this TV is 65 INCH in size and cost you 1.29 Lacs INR  , which is on higher side and people usually pick Tier 1 brands but those who got these TVs have invested in a better product and purchase link is  

Infact Same Quantum Pixelight series is not promoted in India  and relaunched by Just Pixellight brand instead of Quantum Pixelight with lesser peak brightness and Array Backlight LED instead of QLED for almost half price which is also a great deal in terms of money  .

Please read below in details about the TV buying guide  for india

What are the Display Technologies  For TVs available right now in india :-

LCD :- LCD stands for Liquid Crystal display. These Display panels use Cold Cathode Fluorescent tubes(CCFL) for back lighting. A typical LCD is no longer promoted or backed up by
TV manufacturing companies. LCD were more power consuming and it has its issues with viewing angles. We will not get into the details of the LCD as  most of the buyers in India will opt for below mentioned three technologies i.e. LED, O LED , Q LED and may be in future mLED

LED :- LED stands for  Light Emitting Diodes are essentially LCD panel backlitted from LEDs. So every LED tv should be called LED backlit LCD Tvs.  There are three types of backlight technologies used for LED i.e. Full Array Backlight , Edge Lit, and Direct Lit, although each has its lifespan but among these three Full Array Backlight should be preferred , as it has less bleeding issues, less diffusion issues  as compared to DLED and ELEDs

Full Array Backlit LEDs are considered to be best  for LED , as it support “Local Dimming “ which means certain areas of screen changes the luminosity as per need. Full Array Backlit also support colored leds instead of plain simple white ones as found in model Sony XBR series , that produces more vibrant color although difference is negligible. Full Array LEDs are placed behind the screens usually such tvs have better brightness and can handle more better HDR outputs

Edge LED or ELED are the most common type of lighting technology that is used  wherein peripherals of screen are powered with led lights the disadvantage of this is the some areas looks brighter than other areas specially in the corners. Centre areas are mostly gets affected with diffusion issues

Direct LED or DLED are also quite popular  backlight technology , it is similar to Full Array backlights but with very less in number . So some LEDs are placed behind the screen for illumination. However these dont support local dimming and sometimes show diffusion at certain areas of screen like image bleeding , color merging to others , certain areas softer than other.

Edge LED Vs Direct LED Vs Full Array LED


QLED:- QLED stands for Quantum LED , a marketing name given by samsung for panels which advanced LEDs . What QLED panels have is a Typical LCD panel backlit by LED  and between the LCD Layer and Backlit LED , a Filter with Energy Reactive Nanoparticles , filters the light to provide more saturation and vibrant output. This filter is called Quantum Dot Filter  . Expect better colors and brightness in QLED TVs. Expect QLED to produce brightest experience and good color production. Although samsung is working towards antireflective backlit technologies as well to compete with OLED black levels but when it comes to Richness and Color Contrast OLED is best option out there in market.

OLED :- OLED stands for Organic LED. This work totally different than LED  or QLED . OLED provide individual pixel illumination . It like every pixel has own On and Off button  which result in deepest black possible in the event of off state . Better black levels provide best possible color results  and it provides the best possible TV viewing experience like the PLASMA tv used to provide back in last decade. OLED can be even more thinner than QLED.

Advantage of OLED over QLED :-  Pure blacks , zero light bleed , Better viewing angles ,Better Response times hence even more higher frame rates can be achieved with OLED , hence far higher refresh rates , least possible motion blur . Since OLED use individual pixels on and off hence less power consumption and more thinner then QLED.

Advantage of QLED over OLED :- More Brightness, Since backend technology is LED hence even greater sizes TVs can be made for QLED at affordable costs.Better brightness translates for better HDR Experience but margin from OLED is quite small but yes QLED is somewhat better in theory. Lifespan of QLED should be better as it doesn’t have any Screen burn in issues

microLED or mLED:-  Its a future technology , but not far enough for not mentioning . It will carry the best features of LED and best features of OLED , It means high brightness and wide color Gamut  from LED and Deep Blacks , Better Viewing Angles without screen burn in.

Difference between QLED ,OLED and LED

Black Levels Good Good Best
Brightness Good Best Good
Motion Blur Good Great Best
Colors Great Best Great
Screen Burn In Least Least Average
Viewing Angles Good Good Best
Availability Best Average Good
Prices Lowest Highest Good

Additional Feature/ Gimmicks

3D TV :- This was a very popular gimmick about 5 years ago, but soon people realized that they cannot use this feature as regularly as they expected on the time of purchase . TVs are way better even without this feature.

Curve TV :- Curve TVs had some prestige value , picture looked good from different viewing angles but not a dramatic change occured since the inception of OLED panels, there is no need for additional design for viewing angle , OLEDs are simply the best

Smart TV :-  Its a tv that can make use of internet based technologies like media streaming players, voice input commands and artificial intelligence to provide better overall experiences . Some TVs are already equipped with Amazon Alexa, Google Assistant and Samsung Bixby kind of AI. In 2019 every new TV launched has equipped with  70% share of smart TV types

Picture Delivery  Output

Pictures Density is most important factor in tvs  and is measured in Pixel , Pixel is made from “Picture Elements”, When a TV screen carries more than certain number of pixels  , then the screen is called High Definition or HD screen . for eg a full hd tv carried 2 million pixels. And an ultra had carries 4 times pixels that why the term 4K, i.e. 8 million pixels and hence called ultra hd

Native Resolutions of TV

HD Ready :- 1280 *720 Pixel or 720p  resolution tvs are called HD ready TVs, usually found in tvs below 32 inches in sizes

Full HD :-      1920*1080 Pixel or 1080p resolution tvs are called Full HD Tvs, usually found in tvs above 32 inches till 60 inches , but ideal size for full hd television is just 50 inch , going beyond this size result in pixelated picture output

Ultra HD:-      3840 *2160 Pixel or 2160p resolution tvs  are called Ultra HD tv , ideally looks good above 43 inch tvs only , however 55 inch TVs are best fits for  Indian houses . As most of the set top boxes and current ecosystem support only Full HD network array and upscaling beyond  55 inch size doesn’t provide great results, unless you are going for Tier 1 TVs , which usually equipped with a superb upscaler . However internet streaming services like Netflix and Amazon prime are providing content suited for 4k TVs with HDR 10 support and dolby vision support

High Dynamic Range (HDR)

HDR :- HDR  is High Dynamic Range , is a feature in TVs that increases the contrast , brightness  and colors in such a way increasing details of picture make look like more real or eye pleasing. With HDR small highlights get popped out on screen which result overall great tv viewing experiences. Among many of the backend processes of HDR , it increases the gap between light and dark image, by making light images more brighter and dark image with deep black. Thats where dynamic range word comes into play , HDR technologies are usually served with Wide color Gamut , which is  upto billion colors as compared to 17 million colors of a traditional full hd tv.

But one cannot experience  HDR by regular input , Specific movies and shows are created to make the best use  HDR technologies like Daredevil or The Punisher show on netflix

HDR 10  is an open standard , which is free to use and reflect that tv with HDR10 feature is capable of running all the programming made for HDR experience

Dolby Vision is promoted is enhanced version of HDR10 and companies pay license fees to use this technology , apart from HDR10 we have three optional technologies like HDR10+ , Dolby Vision and Advanced HDR by Technicolor.

What is the difference between HDR10 and Dolby Vision?

Dolby vision is enhanced version of HDR10 , as dolby vision carried “dynamic “ metadata for every scene while HDR10 carries “Static” metadata for whole program or movie.

HDR 10 +,  is something equivalent to Dolby vision ,  and will carry “dynamic” metadata and amazon has provided streaming support in favour of this technology.

Advanced HDR by Technicolor, majorly used in Europe and mostly with LG television set , equally comparable capabilities like HDR10 and Dolby vision

What is HLG

Hybrid log gamma is also an HDR format  and is important for next generations of Over the Air TV Signals which will follow  a standard called ATSC 3.0

Which HDR matters the most?

Any HDR optional technology like HDR10+  or dolby vision is good as long as TV quality is good , by quality we specifically need a minimum 600 nits of brightness to get the best output for HDR video and goes way up to 1000 nits.  So look for Brightness section of TV specification first then look for HDR logo , if these two matched be rest assured you will get the desired experience

*nits is the measure of brightness in TVs , Higher the better.


VA Panel :- VA means vertically aligned, its better for small and dark rooms, it carries deeper blacks  and hence better contrast but smaller viewing angles

IPS means :- In plane switching , its better for large rooms , has better viewing angles

Refresh Rate

It is number of Frames per second a TV can show , it is measured in Hertz (Hz) . Higher the better.  So a 60 hz refresh rate TV can display 60 frames per second . Theoretically a 120 hertz TV should reduce the motion blur to half .

However much more is dependent on the source , usually the input signal is either 30 fps and 60 fps for uhd recordings, but another points is when something is recorded in 60 Frames Per Second it will look same on a 60Hz  Tv and 120 Hz Tv.

 why a 120 hz tv is better than 60 Hz tv and how?

Usually a movie is Recorded in 24 FPS, and normal internet content is recorded at 30 FPS . So when input is with less frames , These TVs repeats the frames more than one times , which improves the image clarity , as human eye cannot identify much difference , but when a frames is repeated multiple times, it will stay bit longer on the screen hence looks more clear.

Google chromecast does the same thing with every content , it shows content in 60 FPS by default by showing a frame multiple times.

So in case of movies type of inputs a 120 hz tv will show a frame 5 times , but same can not be said for 60 hz tv ,as 24 is not a multiple of 60 . In this case ,these TVs follow 3:2 ratio and sometimes end up in Juddery effect , no matter how negligible it is, but is truth .

So Tier 1 companies use Software algorithms to tackle motion blur hence often expensive too but these companies also lie in terms of actual refresh rate by renaming it to their own terms that misleads for better marketing and gimmicks.

Here are certain terms used by big companies

Are Samsung motion rate , Sony Motion Flow XR , Sony X motion Clarity , TCL clear motion , Panasonic BMR( backlight motion rate)  are essentially just half of the number mentioned in reality for example if Samsung motion rate shows 120 it will be 60 hz in reality . So instead of marketing terms check for exact refresh rate and remember numbers can be inflated by marketing.

What is an Aspect Ratio

The proportion of Width and height of frames is called Aspect ratio

Aspect Ration Uses TVs
4:3 1.33:1 Standard Channels Old TVs
16:9 1.77:1 HD Channels The majority of HDTVs
21:9 2.35:1 Most movies Most theaters
14:10 1.4:1 IMAX Film Very few theaters
19:10 1.9:1 IMAX Digital Most IMAX theaters


Screen Sizes

TVs are now available in almost every size as small as 19 inches and goes upto 85 cm . TVs screen sizes are measured diagonally .  it’s always better to go for bigger size in india , In india even if TVs are far more affordable than ever, its most common location is a biggest room in a house often called a family room or  common hall . We should look for angles of watching and since common TVs will be used for Sports, Movies or Generic family programs.

Viewing distance for Full HD TV  is usually 1.6 times of the size of the TV , for e.g.  60 inch should be watched from 60* 1.6= 96 , i.e 8 Feet away from TV  for ideal viewing distance.

However with Ultra HD TV is in place , pixel density has increased , which enable to view it more closely , which makes  viewing distance with 1 isto 1 ratio. Just to provide perspective a 65 inch times can be viewed from a distance 5 and ½ feet away which is approx 66 inch away.

This distance doesn’t mean that you cannot watch it from closely , its just to get the complete experience from the tv you should view from certain distance to see the clear and whole picture in focus.

There are all sizes of TVs available in India , you can buy an 86 inch TV for less than 2.5 lacs  from flipkart link is

But 65 inch size is most Apt for any room , and best quality is experienced through OLED TV , The best OLED Tv in India is Sony A9F , which is available for 4.3 lacs from amazon  link is



Brand Categorization

Tier 1 – When it comes to india , prestige value  and services matters the most . Tier 1 brands are those which are actually follow safety and quality measures before delivering products to customer , also brands value their own image and offers trained technicians for service delivery  Brands like —–Sony , Samsung , Sharp , Toshiba and LG

Tier 2 –  These are the brands relatively new to indian markets  usually perform assembling in india from china imports , they relatively focus on bulk sales among low price value , they pack almost every new feature that big brands to offer , these brands try hard to make its place but carry zero brand loyalty from customers , people either love the product of hate it , but compared to Tier 3 brand these brands offers best of both worlds .Brands like—-

— Vu , TCL , MI , Panasonic , Sansui, Videocon , Sanyo , Onida ,LLoyd , Haier , Mitashi

Tier 3-  These are the brands which can be called on and off brands , just don’t expect anything miraculous , some of them rebranded direct imports from China and some are assembled here , Some are paying heavily with  marketing , and some are just B -Brands for Tier 2 brands , they are also provide extreme value for money , but main focus of earning in quantity comes from selling the data to app companies , gather user experience to make Tier 1, Tier 2 brand look good . These TVs carries OTA(over the air ) updates  as testing before implemented on Tier 1 TVs , most of these TVs don’t have exact hardware to provide the experience that is intended but unlike tier 2 , these brands are always hit or miss .brands like ———-Kodak , Marq by flipkart, Billion , Thomson, JVC , Blaupunkt , BPL ,Cloudwalker , Iffalcon , kevin , JVC, Micromax, Akai , Aisen, Intex , Shinco, Ashford , Daiwa , Koryo , Nacson, Salora, Murphy, Black OX ,Sceptre  etc


soon we will cover following topics as well

Best Tv in 24 -40 inch

Best Tv in 42 -49 inch

Best Tv in50-55 inch

Best Tv in  56 inch to 65 inch

Best Tv in 75 inch  plus tvs

Which purchase is better

Online Vs Offline through big stores Vs Offline through brand stores vs Refurbished /Factory plus stores

About TV Ports,USB,HDMI,Ethernet Port,Bluetooth






Tag,s Tv buying guide, tv buying guide 2019, tv buying guide india, latest tv buying guide, india tvs buying guide, oled vs qled, hdr explained , smart tv, whicht tv to buy

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